Ravi Kurani has two exits to his name, and he used both of them as a running start toward harder problems.
As the founder of Sutro, a smart pool chemistry device that he sold to Sani Marc in an acquisition that happened before the product was fully built. And before that, he founded ImpactSpace: the "CrunchBase for impact investing," acquired by ImpactAlpha in 2015. Ravi has lived through the full founder arc twice over. The technical builds, the manufacturing chaos, the emotional weight of handing something you created to someone else, and the strange clarity that comes after.
Now he's doing it again, at a scale that most founders wouldn't attempt: rolling up blue-collar pool service routes through acquisitions as COO of Poolify, while simultaneously building Standard Water Corp as what he calls "the operating system for the water industry."
His thesis, which he's been developing for over a decade, is something he calls the Blue-Collar Billion: the idea that the next massive economic opportunity isn't in another SaaS product or AI wrapper. It's in the physical infrastructure civilization runs on (water systems, service routes, industrial hardware) that Silicon Valley has avoided because the timelines are long, the margins are complicated, and you can't fake progress when the pipes either hold water or they don't.
In this episode, Brennan and Ravi go deep on:→ The emotional reality of selling a company you built→ The Superhuman PMF methodology→ The first-gen hardware trap→ What Ravi saw in China that convinced him the US is decades behind on physical and digital infrastructure→ Why water is the most underpriced resource on earth→ Selling a startup pre-prototype
This is one for the founders who are tired of the digital hype and ready to think about building something real.
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